victorinox sWISS ARMY expands its PARTNERShip WITH

SUSAN G. kOMEN For the cure®

Monroe, CT – Victorinox Swiss Army, Inc. announces an expansion of its partnership with Susan G. Komen for the Cure, a not-for-profit organization devoted to finding the cures for breast cancer. Inspired by the success and goodwill of the pocket tool program initiated in 2007, the company is pleased to add key pieces from its timepiece collection into the mix. Two pink mother of pearl timepieces from the Vivante collection are being offered during the fall/holiday timeframe in special pink packaging, with 10% of retail sales being donated directly to Susan G. Komen for the Cure. Victorinox Swiss Army will also continue its donation of $1 from the sale of every translucent pink Victorinox Classic pocket tool imprinted with the signature awareness ribbon.

Both the pink Classic pocket tool and Vivante timepieces will be offered in special packaging denoting the partnership and donation with purchase. Within the packaging will be information about breast cancer screening and prevention as well as information about Susan G. Komen for the Cure. A pink enamel breast cancer awareness ribbon pin and pink polishing cloth will be included with each Vivante timepiece. The affiliation will also be featured on both the Victorinox Swiss Army website (www.swissarmy.com/susangkomen) and the Susan G. Komen for the Cure website (www.komen.org).

 “As a company it is important for us to show our support for breast cancer awareness,” said Rick Taggart, President of Victorinox Swiss Army, Inc.  “We are honored to be partnering with Susan G. Komen for the Cure for the second year in a row.  We look forward to raising both funds and awareness for this very important cause,” he continued.

Victorinox Swiss Army, Inc. guarantees a minimum donation of $12,500 to Susan G. Komen for the Cure.

“The expansion of our partnership with Victorinox Swiss Army provides Susan G. Komen for the Cure the opportunity to reach audiences we might not be able to reach on our own,” said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure.  “Partnerships like this one offer creative ways for people to join Komen in the breast cancer movement and help us realize our promise of a world without breast cancer.”

About Susan G. Komen For the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About Victorinox Swiss Army

Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX multi-tools, forged cutlery, and LED lighting products; VICTORINOX SWISS ARMY timepieces, and R.H. FORSCHNER BY VICTORINOX cutlery.  It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York and Tokyo.  Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR.  The company Web site is located at www.swissarmy.com.  Victorinox Swiss Army, Inc. is based in Monroe, CT.  “VICTORINOX”, the famous Victorinox Cross and Shield, and “SWISS ARMY” are trademarks owned by Victorinox AG and its affiliates and are registered in many countries